This course will enable you to gain recognition for your existing skills and knowledge if you work in marketing. If you have some knowledge of digital marketing and are not in a marketing role you can develop your skills by completing our marketing projects. You can fast track through the course or complete it in 12 months. Join our online tutor led classes or catch up online at your own convenience. You’ll receive one-to-one portfolio support and guidance and all for a competitive fee. Units include digital marketing metrics and analytics, marketing planning, marketing on mobile, video channel management, search engine marketing and email marketing. We recommend that students complete the Google Adwords and Google Analytics Certifications.
At LCAM learn about digital marketing to take your career or your business to the next level.
Sample Topic: Building a Digital Strategy
You need to achieve a minimum of 120 credits in total. 60 credits must be achieved from the mandatory units (M) and a minimum of 21 credits must be achieved from Group A. The remaining 39 credits may be taken from Group A or Group B. We have suggested units below. Please click on the unit title to view the full unit description.
|J/505/9098||Digital Marketing Metrics and Analytics||M||Four||6||32|
|A/505/9096||Ethics and Legalities of Digital Marketing||M||Four||6||31|
|J/506/6925||Personal and Professional Development||M||Four||10||25|
|A/505/9101||Online Display Advertising||A||Four||5||26|
|L/505/9104||Search Engine Marketing||A||Four||7||40|
|H/505/9108||Video Channel Management||A||Four||6||30|
|H/503/9327||Content Management System Website||B||Three||7||36|
|T/505/1594||Delivering E-Commerce Solutions||B||Three||9||68|
Start Date: Flexible
Length of Course: The maximum time that you may take to complete your course is 12 months.
This is a 100% distance learning course so it’s your choice. Study at home, at work, on the beach or on the go.
Online tutorials, videos, elearning materials, activities, projects, one-to-one support and more to equip you with the knowledge and skills that you will need to pass the course.
You will create a portfolio of evidence.
You do not need to have specific qualifications to do this course.
We do recommend that you have a:
- good command of English (written and spoken)
- general understanding of social media platforms (for example having facebook and twitter accounts, using YouTube, Instagram, SnapChat or other platforms and having experience of online shopping)
You need to be computer literate and have:
- access to a computer (a tablet or smart phone may also be used and will require an app to be installed)
- access to the internet
You may also need occasional access to a printer.
Visit prospects.ac.uk for information on graduate careers in marketing, advertising and PR. These include:
- Advertising account executive
- Advertising account planner
- Advertising art director
- Advertising copywriter
- Digital marketer
- Market researcher
- Marketing executive
- Media buyer
- Media planner
- Public affairs consultant
- Public relations account executive
- Public relations officer
- Sales promotion account executive