Level 4 Diploma in Digital Marketing


This is a 120 credit marketing qualification which is equivalent to the first year of a degree.

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This course will enable you to gain recognition for your existing skills and knowledge if you work in marketing.  If you have some knowledge of digital marketing and are not in a marketing role you can develop your skills by completing our marketing projects. You can fast track through the course or complete it in 12 months. Join our online tutor led classes or catch up online at your own convenience. You’ll receive one-to-one portfolio support and guidance and all for a competitive fee.  Units include digital marketing metrics and analytics, marketing planning, marketing on mobile, video channel management, search engine marketing and email marketing. We recommend that students complete the Google Adwords and Google Analytics Certifications.

At LCAM learn about digital marketing to take your career or your business to the next level.

Sample Topic: Building a Digital Strategy

What Will I Study?

You need to achieve a minimum of 120 credits in total. 60 credits must be achieved from the mandatory units (M) and a minimum of 21 credits must be achieved from Group  A. The remaining 39 credits may be taken from Group  A or Group  B.  We have suggested units below.  Please click on the unit title to view the full unit description.




Unit Title Group Level Credits GLH
F/505/9097 Business Concepts M Four 11 72
J/505/9098 Digital Marketing Metrics and Analytics M Four 6 32
A/505/9096 Ethics and Legalities of Digital Marketing M Four 6 31
T/505/9095 Marketing Planning M Four 12 63
J/506/6925 Personal and Professional Development M Four 10 25
F/506/6924 Project Management M Four 15 50
L/505/9099 Content Marketing A Four 7 37
R/505/9105 Email Marketing A Four 7 35
D/505/9107 Gamification A Three 5 27
A/505/9101 Online Display Advertising A Four 5 26
L/505/9104 Search Engine Marketing A Four 7 40
H/505/9108 Video Channel Management A Four 6 30
H/503/9327 Content Management System Website


B Three 7 36
T/505/1594 Delivering E-Commerce Solutions B Three 9 68
R/502/4614 Imaging Software B Three 5 40

When Will I Study?

Start Date: Flexible

Length of Course: The maximum time that you may take to complete your course is 12 months.

Where Will I Study?

This is a 100% distance learning course so it’s your choice.  Study at home, at work, on the beach or on the go.

How Will I Study?

Online tutorials, videos, elearning materials, activities, projects, one-to-one support and more to equip you with the knowledge and skills that you will need to pass the course.

How Will I Be Assessed?

You will create a portfolio of evidence.

Entry Criteria

You do not need to have specific qualifications to do this course.

We do recommend that you have a:

  • good command of English (written and spoken)
  • general understanding of social media platforms (for example having facebook and twitter accounts, using YouTube, Instagram, SnapChat or other platforms and having experience of online shopping)

Equipment and Resources

You need to be computer literate and have:

  • access to a computer (a tablet or smart phone may also be used and will require an app to be installed)
  • access to the internet

You may also need occasional access to a printer.

Job Prospects

Visit prospects.ac.uk for information on graduate careers in marketing, advertising and PR.  These include:

Sample Topic: Google Surveys

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