This course is aimed at learners entering the Digital Marketing Sector as well as those already working in these areas wishing to renew their skills with formal training. Covering a wide range of knowledge and skills to understand the impact and power of social media, you will be assessed to ensure you understand digital marketing as a competitive business tool. You can fast track through the course or complete it in 12 months. Join our online tutor led classes or catch up online at your own convenience. You’ll receive one-to-one portfolio support and guidance and all for a competitive fee.
At LCAM learn about digital marketing to take your career or your business to the next level.
Sample Topic: Innovative Marketing Campaigns
Learners must achieve 74 credits in total. 27 credits must be achieved from the mandatory units (M) and a minimum of 14 credits must be achieved from Group A. The remaining 33 credits may be taken from either Group A or Group B. A typical programme looks as follows. Please click here for the Aim website to view full unit descriptions.
Start Date: Flexible
Length of Course: The maximum time that you may take to complete your course is 12 months.
|Unit Reference Number||Unit Title||Group||Level||Credit Value||GLH|
|L/505/1584||Develop Own Professionalism||M||Three||4||29|
|R/505/1585||Digital Marketing Metrics and Analytics||M||Three||6||39|
|T/502/9935||Principles of Marketing and Evaluation||M||Three||7||50|
|F/502/8206||Understanding Legal, Regulatory and Ethical Requirements in Sales or Marketing||M||Two||2||15|
|F/600/7799||Understanding the Business Environment||M||Two||2||16|
|T/502/4380||Using Collaborative Technologies||M||Three||6||45|
|H/505/1588||Marketing on Mobile Devices||A||Three||5||27|
|K/505/1589||Online Display Advertising||A||Three||4||23|
|Y/505/1586||Search Engine Marketing||A||Three||5||32|
|H/503/9327||Content Management System Website Creation||B||Three||7||36|
|M/503/9329||Principles of Keywords and Optimisation||B||Three||5||30|
|M/505/1593||Produce Copy for Digital Media Communication||B||Three||6||41|
This is a 100% distance learning course so it’s your choice. Study at home, at work, on the beach or on the go.
Online tutorials, videos, elearning materials, activities, projects, one-to-one support and more to equip you with the knowledge and skills that you will need to pass the course.
You will create a portfolio of evidence.
You do not need to have specific qualifications to do this course.
We do recommend that you have a:
- good command of English (written and spoken)
- general understanding of social media platforms (for example having facebook and twitter accounts, using YouTube, Instagram, SnapChat or other platforms and having experience of online shopping)
You need to be computer literate and have:
- access to a computer (a tablet or smart phone may also be used and will require an app to be installed)
- access to the internet
You may also need occasional access to a printer.
Visit prospects.ac.uk for information on graduate careers in marketing, advertising and PR. These include:
- Advertising account executive
- Advertising account planner
- Advertising art director
- Advertising copywriter
- Digital marketer
- Market researcher
- Marketing executive
- Media buyer
- Media planner
- Public affairs consultant
- Public relations account executive
- Public relations officer
- Sales promotion account executive