Level 3 Diploma in Digital Marketing


This is a 74 credit marketing qualification which is ideal for those who are new to digital marketing.

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This course is aimed at learners entering the Digital Marketing Sector as well as those already working in these areas wishing to renew their skills with formal training. Covering a wide range of knowledge and skills to understand the impact and power of social media, you will be assessed to ensure you understand digital marketing as a competitive business tool.  You can fast track through the course or complete it in 12 months. Join our online tutor led classes or catch up online at your own convenience. You’ll receive one-to-one portfolio support and guidance and all for a competitive fee.

At LCAM learn about digital marketing to take your career or your business to the next level.

Sample Topic: Innovative Marketing Campaigns

What Will I Study?

Learners must achieve 74 credits in total. 27 credits must be achieved from the mandatory units (M) and a minimum of 14 credits must be achieved from Group A. The remaining 33 credits may be taken from either Group A or Group B. A typical programme looks as follows.  Please click here for the Aim website to view full unit descriptions.

When Will I Study?

Start Date: Flexible

Length of Course: The maximum time that you may take to complete your course is 12 months.

Unit Reference Number Unit Title Group Level Credit Value GLH
L/505/1584 Develop Own Professionalism M Three 4 29
R/505/1585 Digital Marketing Metrics and Analytics M Three 6 39
T/502/9935 Principles of Marketing and Evaluation M Three 7 50
F/502/8206 Understanding Legal, Regulatory and Ethical Requirements in Sales or Marketing M Two 2 15
F/600/7799 Understanding the Business Environment M Two 2 16
T/502/4380 Using Collaborative Technologies M Three 6 45
D/505/1587 Content Marketing A Three 5 35
D/505/1590 E-mail Marketing A Three 6 41
H/505/1588 Marketing on Mobile Devices A Three 5 27
K/505/1589 Online Display Advertising A Three 4 23
Y/505/1586 Search Engine Marketing A Three 5 32
H/505/1591 Brand Development B Three 5 30
H/503/9327 Content Management System Website Creation B Three 7 36
M/503/9329 Principles of Keywords and Optimisation B Three 5 30
M/505/1593 Produce Copy for Digital Media Communication B Three 6 41

Where Will I Study?

This is a 100% distance learning course so it’s your choice.  Study at home, at work, on the beach or on the go.

How Will I Study?

Online tutorials, videos, elearning materials, activities, projects, one-to-one support and more to equip you with the knowledge and skills that you will need to pass the course.

How Will I Be Assessed?

You will create a portfolio of evidence.

Entry Criteria

You do not need to have specific qualifications to do this course.

We do recommend that you have a:

  • good command of English (written and spoken)
  • general understanding of social media platforms (for example having facebook and twitter accounts, using YouTube, Instagram, SnapChat or other platforms and having experience of online shopping)

Equipment and Resources

You need to be computer literate and have:

  • access to a computer (a tablet or smart phone may also be used and will require an app to be installed)
  • access to the internet

You may also need occasional access to a printer.

Job Prospects

Visit prospects.ac.uk for information on graduate careers in marketing, advertising and PR.  These include:

Sample Topic: Coca Cola’s Drinkable campaign

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