Are you currently working in a PR role? If you would like to gain recognition for your skills and knowledge this course is for you. You can fast track through the course or complete it in 9 months. You’ll receive one-to-one portfolio support and guidance.
At LCAM develop your PR skills and become the voice of the future
Sample Topic: Building a Digital Strategy
Learners must achieve 90 credits in total. Learners must achieve 58 credits from the Mandatory Units and a minimum of 32 credits from the Optional Units. Please click here for the full unit descriptions.
|Unit Reference Number||Unit Title||Group||Level||Credit Value|
|L/504/0925||Communicating Effectively in Public Relations||A||Four||5|
|Y/504/0927||Delivering and Evaluating Public Relations Campaigns||A||Four||6|
|D/504/0928||Delivering Professional Presentations||A||Three||3|
|K/600/9661||Develop Working Relationships with Colleagues and Stakeholders||A||Four||4|
|R/504/0926||Pitching Public Relations Stories to the Media||A||Four||4|
|D/601/2654||Plan and Manage your Own Workload||A||Three||2|
|D/601/7644||Principles of Personal Responsibilities and How to Develop and Evaluate Own Performance at Work||A||Three||4|
|H/504/0929||Researching and Analysing Data for Public Relations||A||Four||6|
|M/504/0884||Understanding Public Relations||A||Four||4|
|A/504/0922||Understanding Public Relations Campaign Planning||A||Four||5|
|A/504/0919||Understanding the Creative Process to Generate Ideas||A||Four||3|
|T/504/0921||Understanding the Media Landscape||A||Four||6|
|T/504/0918||Understanding the Use of the Written Word for Public Relations||A||Four||4|
|H/504/4253||Blog Production Skills||B||Three||8|
|R/600/9587||Develop, Maintain and Review Personal Networks||B||Four||4|
|K/601/6481||Identify and Understand a Client’s Brand Strategy||B||Three||4|
|D/601/2542||Plan and Organise Meetings||B||Three||5|
|M/503/9329||Principles of Keywords and Optimisation||B||Three||5|
|R/503/9324||Principles of Social Media within a Business||B||Three||6|
Start Date: Flexible
Length of Course: The maximum time that you may take to complete your course is 9 months.
This is a 100% distance learning course so it’s your choice. Study at home, at work, on the beach or on the go.
Online tutorials, videos, elearning materials, activities, projects, one-to-one support and more to equip you with the knowledge and skills that you will need to pass the course.
You will create a portfolio of evidence.
You do not need to have specific qualifications to do this course.
We do recommend that you have a:
- good command of English (written and spoken)
- general understanding of social media platforms (for example having facebook and twitter accounts, using YouTube, Instagram, SnapChat or other platforms and having experience of online shopping)
You need to be computer literate and have:
- access to a computer (a tablet or smart phone may also be used and will require an app to be installed)
- access to the internet
You may also need occasional access to a printer.
Visit prospects.ac.uk for information on graduate careers in marketing, advertising and PR. These include:
- Advertising account executive
- Advertising account planner
- Advertising art director
- Advertising copywriter
- Digital marketer
- Market researcher
- Marketing executive
- Media buyer
- Media planner
- Public affairs consultant
- Public relations account executive
- Public relations officer
- Sales promotion account executive