Level 4 Diploma in Public Relations


This qualification supports learners as it gives them career pathways for a variety of PR roles, including PR assistant, account executive/coordinator, press officer and digital communications officer job roles.

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Are you currently working in a PR role?  If you would like to gain recognition for your skills and knowledge this course is for you.  You can fast track through the course or complete it in 9 months. You’ll receive one-to-one portfolio support and guidance.


At LCAM develop your PR skills and become the voice of the future

Sample Topic: Building a Digital Strategy

What Will I Study?

Learners must achieve 90 credits in total. Learners must achieve 58 credits from the Mandatory Units and a minimum of 32 credits from the Optional Units.   Please click here for the full unit descriptions.

Unit Reference Number Unit Title Group Level Credit Value
R/503/2891 Career Development A Three 2
L/504/0925 Communicating Effectively in Public Relations A Four 5
Y/504/0927 Delivering and Evaluating Public Relations Campaigns A Four 6
D/504/0928 Delivering Professional Presentations A Three 3
K/600/9661 Develop Working Relationships with Colleagues and Stakeholders A Four 4
R/504/0926 Pitching Public Relations Stories to the Media A Four 4
D/601/2654 Plan and Manage your Own Workload A Three 2
D/601/7644 Principles of Personal Responsibilities and How to Develop and Evaluate Own Performance at Work A Three 4
H/504/0929 Researching and Analysing Data for Public Relations A Four 6
M/504/0884 Understanding Public Relations A Four 4
A/504/0922 Understanding Public Relations Campaign Planning A Four 5
A/504/0919 Understanding the Creative Process to Generate Ideas A Four 3
T/504/0921 Understanding the Media Landscape A Four 6
T/504/0918 Understanding the Use of the Written Word for Public Relations A Four 4
H/504/4253 Blog Production Skills B Three 8
R/600/9587 Develop, Maintain and Review Personal Networks B Four 4
K/601/6481 Identify and Understand a Client’s Brand Strategy B Three 4
D/601/2542 Plan and Organise Meetings B Three 5
M/503/9329 Principles of Keywords and Optimisation B Three 5
R/503/9324 Principles of Social Media within a Business B Three 6

When Will I Study?

Start Date: Flexible

Length of Course: The maximum time that you may take to complete your course is 9 months.

Where Will I Study?

This is a 100% distance learning course so it’s your choice.  Study at home, at work, on the beach or on the go.

How Will I Study?

Online tutorials, videos, elearning materials, activities, projects, one-to-one support and more to equip you with the knowledge and skills that you will need to pass the course.

How Will I Be Assessed?

You will create a portfolio of evidence.

Entry Criteria

You do not need to have specific qualifications to do this course.

We do recommend that you have a:

  • good command of English (written and spoken)
  • general understanding of social media platforms (for example having facebook and twitter accounts, using YouTube, Instagram, SnapChat or other platforms and having experience of online shopping)

Equipment and Resources

You need to be computer literate and have:

  • access to a computer (a tablet or smart phone may also be used and will require an app to be installed)
  • access to the internet

You may also need occasional access to a printer.

Job Prospects

Visit prospects.ac.uk for information on graduate careers in marketing, advertising and PR.  These include:

Sample Topic: PR Tips from the Incredibles

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